In post-production, I use AI tools to clean and refine what's already in the image. They may never add what wasn't there. Photography has always been an act of interpretation — but there is a difference between the reading I bring to a moment I witnessed, and the insertion of something I didn't.
I don't use AI to generate creative concepts, shoots, or projects. Ideas come from experience, from encounter, from the impulse to create something I've actually seen or felt. There are no shortcuts to ideation.
AI removes friction. Friction is necessary. The slow, uncomfortable process of finding your own answer is what makes the answer yours. Skip the resistance, and what comes out is weaker — for you and for the people it's meant for.
English is not my mother tongue. I use AI to refine clarity, grammar, and flow. But everything that contains original thinking — from emails to treatments and essays — is written by me. The impulse is always mine. Don't invent, clarify. Don't replace, sharpen.
AI handles the administrative weight: contracts, finances, repetitive tasks that don't need human oversight. It does not touch the work. The hours it saves are returned to making things, not to producing more output.
Using AI means acknowledging what it costs. Every query burns energy and water. I try not to use the tool like it's free, because it isn't.